Global research think-tank observes “Dano” as top dairy brand in Bangladesh
Findings published in Kantar Worldpanel Bangladesh Brand Footprint 2023 report
Kantar Worldpanel recently published its Bangladesh Brand Footprint 2023 report where survey results dictated “Dano” as the most chosen dairy brand in Bangladesh.
This further cements Dano’s reputation as the most loved dairy brand in the country. Dano is produced by Arla Foods Bangladesh, the local subsidiary of European dairy cooperative Arla Foods.
Commenting on the research outcome, Yashna Chowdhury, Head of Marketing at Arla Foods Bangladesh stated, “We at Arla Foods envision creating the future of dairy to bring health and inspiration to the world, naturally. This not only epitomizes our commitment to the dairy sector of the country but also inspires us in our journey of bringing accessible dairy goodness to the doorsteps of the people.”
Kantar Worldpanel is a globally renowned market research think-tank dealing in consumer knowledge and insights based on continuous consumer panels.
Brand Footprint is an annual publication by Kantar focusing on brand evolutions, market trends, and shifting consumer behaviors. This year’s Bangladesh edition focused on rankings of top FMCG (Fast Moving Consumer Goods), food, beverage, dairy, personal care and home care brands in the country
Arla Foods Bangladesh Ltd has been operating in Bangladesh since 2014 along with its FSSC 22000 (V5.1) certified packaging facility in Konabari, Gazipur. Its portfolio currently includes Dano Power and Dano Daily Pushti, providing dairy nourishment and nutrition to millions every month.
Dano is the pioneering powdered milk brand in Bangladesh, bringing dairy goodness for generations since 1961. It has also been awarded the Best Brand Award by Bangladesh Brand Forum for 8 consecutive years.
Arla Foods is an international dairy company owned by more than 8,400 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg, and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck®, Castello®, and Dano®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products. Dano® gives access to milk to millions of Bangladesh people at an affordable price.
Saleh Uz Zaman
Head of Communications
Arla Foods Bangladesh Ltd.