If there ever was a time to act on our vision to “create the future of dairy to bring health and inspiration to the world, naturally”, it is now.
Dairy is at a defining moment. Globally, demand for dairy is growing – but it’s also changing.
How, when and where people buy and consume dairy is fast-evolving. Lifestyles and beliefs are being shaped by sustainability, nutrition, technology and urbanisation - intensifying competition amongst old and new players in the category and ultimately deciding who the winners and losers will be.
At the same time, climate change and biodiversity loss requires a re-think of our global food systems. While dairy is one of the solutions, it is also part of the problem. Only by becoming more sustainable can dairy maintain its important role in meeting the growing requirement for nutrition and high quality proteins globally.
These are the challenges our cooperative faces – and also our greatest opportunities.